The Riba Pentagon EP. 1

The Riba Pentagon is the new format by Riba Mundo Tecnología SA, in which members of the management team will answer five questions about their work, the consumer electronics market and the company.

The first guest of this format is Mirco Sorbo, Sales Director of Riba Mundo Tecnología SA.

What are the main challenges currently facing the B2B sector in the consumer electronics market?

Mirco Sorbo: The B2B consumer electronics sector is facing crucial challenges, first and foremost the rapid pace of technological progress, which forces companies to constantly adapt to the latest innovations. Another major challenge concerns the complexity of the supply chain, which involves an intricate and global network. Efficient logistics and distribution management represents a complex challenge, requiring coordination across the various stages to ensure fast delivery times and cost efficiency.

What are the company’s strengths?

Mirco Sorbo: Riba Mundo Tecnología has many strengths, but among them all, I would like to mention:

• a catalogue with thousands of products from over 85 brands;
• a multilingual B2B e-commerce platform;
• a multilingual team;
• proprietary management software;
• an international corporate vision.

How are relationships with B2B customers managed, and what initiatives are undertaken to improve the customer experience?

Mirco Sorbo: At Riba Mundo, every customer is important and is supported at every stage, starting from the moment they decide to engage with our company. Through an onboarding process, our customers become part of the Riba Mundo Tecnología experience, characterised by a 360-degree service capable of meeting any need and offering a positive user experience. Every day, we value our customers’ requests and turn them into services such as Riba Connect, Riba Logistics and many others.

2023 was an incredible year for Riba Mundo in every respect. Which areas grew the most?

Mirco Sorbo: Yes, I can confirm that 2023 was an incredible year, with important milestones and achievements. In addition to economic growth, Riba Mundo Tecnología has also expanded as a team, which today counts over 70 employees. I emphasise this aspect because the team is one of our main strengths and has enabled us to achieve significant goals. Another positive aspect was the optimisation of many work processes that we implemented, simplifying and speeding up many activities and ensuring, for example, shorter response times to customer requests.

How important is it today to be present at the main industry events?

Mirco Sorbo: It is essential for the company to be present at these events because they offer the opportunity to meet both existing and new customers, allowing us to share our story. For this reason, every year we invest in exhibition spaces at the main international trade fairs in the sector, such as IFA in Berlin or MWC in Barcelona, where, among other events, we will also be present this year.